Who We Are
Steve Baron
S.A. Baron has a long and distinguished career in the video production, music and film industries.
He began his career creating, producing and directing music, comedy and film segments for the groundbreaking show NIGHT FLIGHT on the USA Network.
As Director of Video Production for ARISTA RECORDS from 1993 to 1998, S.A. oversaw every aspect of production for many of the label's high profile artists. In addition, he was responsible for directing and producing much of the video products and long form videos
S.A. was nominated for an N.A.A.C.P. Image Award for his Aretha Franklin Disney Special "Going Home".
Client's include:
NYC Media, Galvanized Media, ESPN The Magazine, BreastCancer.org, Jazz at Lincoln Center, Mars Candy, New York Philharmonic, Sleepy’s, Avis, Primary Wave Publishing, Koch Vision, BMG International, Hitco Publishing, The Verve Music Group. Travel Channel – MY Entertainment, Sony Music, Path Medical, Tupelo Honey Productions
S.A. graduated from the S.I. Newhouse School of Public Communications at Syracuse University with a Bachelors Degree in Telecom nations Production and Management.
John Cerrone
Producer/Writer/Director
For over 30 years, John has written, produced and director successful videos and television programming. He produced TV shows for NBC, ESPN, Bravo Network, MTV, Columbia Pictures Television, The Independent Television Network and Soap Channel. National television commercial clients included Simon and Schuster Interactive, BBC America, Wal-Mart, Sony Pictures, Doubleday Books and Fujifilm. Major Corporate Video work was produced for such prestigious names as American Express, Wal*Mart, Nabisco, Fujifilm Medical Systems, American Red Cross, M&M/Mars, Citicorp, Inc. Magazine, BP Amoco and Grolier Publishing.
He also has produced music videos, long-form programming and national TV commercials in the recording industry for clients like Universal Records, Arista Records, Verve Records and Koch International. Artists included Cyndi Lauper, Jackson Browne, Huey Lewis and The News, Outkast, Nelly, Lil’ Wayne, Puff Daddy, Erykah Badu, Toni Braxton, Baby and Sara McLaughlin, to name but a few. His list of corporate live events include, United States Surgical Corporation, General Motors, and Lucent Technologies and Tree of Life Foods.
His work has earned 24 ADDY Awards (American Advertising Federation), 12 Business Marketing Awards, International Film & TV Society’s “Best Video of the Year” Award, 2 Billboard Magazine Awards and 1 American Video Award.
Daniel Halperin
www.danhalperin.net
Dan Halperin has worked on a wide range of productions including Commercials, Branded Content, Documentary Television, Live multi-camera Television, Feature Documentaries, 3-D, music videos and Animation for the past fifteen years.
During that time he has supervised over two hundred shoots including filming on top of the George Washington Bridge for Super Bowl 48, racing a car through the streets of London for Jaguar, and setting up a ten camera shoot of a Cargo ship being launched into the Yangtze River in China.
Dan has worked on seven live Worldwide Broadcasts/webcasts Including four for You Tube/Global Citizen (Central Park and Washington D.C.) Vice President Al Gore, Live Earth 2, and Cirque Du Soleil, Live from Times Sq.
He also produced and supervised production on Branded content for American Express, Ford, Budweiser, ESPN, the NFL, Major League Soccer, The St. Louis Blues Hockey Team, Serta Mattress, and Real Salt Lake Soccer team.
As well, he has produced Live music concert shoots for, Green Day, Keith Urban with Taylor Swift, Kem, and line produced concerts for Amazon, AEG, Live Nation, The American Red Cross, Amnesty International, Lil', Wayne, Bon Jovi, Nelly, Linkin Park, Michael Buble, Panic at the Disco, Matchbox 20, the Roots with John Legend, Fall Out Boy, and Jason Mraz.
In 2010 "Something You Should Know" a feature length documentary about Duran Duran that he co-produced, was released on Amazon.com.
Dan is proud to have one of the projects he was part of on permanent display at the 9/11 Museum in New York City.